#PepsiFail: Twitter users slam iPhone app "AMP UP Before You Score"

#PepsiFail: Twitter users slam iPhone app “AMP UP Before You Score”

Pepsi has recently released an iPhone app called “AMP UP Before Your Score” that is meant to help men “score” with women. According to the iTunes Store description the app works by categorizing women into 24 types. Each type has a profile including “a cheatsheet on the stuff she’s into, with lists, links and some surefire opening lines.”

After “scoring” with a woman, users can add her to a Brag List where “you can include a name, date and whatever details you remember.” Users can even share their Brag List on Twitter and Facebook.

Here is a YouTube demonstration of how to use the app.

Hundreds of Twitterers voiced their disapproval, some even saying the company should pull the Pepsi app.

pigtailpals (Janesville, WI) My problem w/ Pepsi’s new iPhone app? Objectifies women – seduce, use, discard. Leads to thinking like this… http://tinyurl.com/yjlxg8f 12 Oct 2009 from web

ordinal (London, England)“if” our app was in bad taste? Pull it now and apologise properly, you idiots. #pepsifail 12 Oct 2009 from Tweetie

Simmone01 (Undisclosed) I’m thinking I can’t support a company that employs such idiots! #pepsifail 12 Oct 2009 from web

JPWP (Toronto, ON)Until app removed I’m guessing PepsiCo CEO Indra Nooyi advising her daughter to avoid boys with iPhones http://bit.ly/ZJiAG #pepsifail 12 Oct 2009 from TweetDeck

HireKarenJMoran (St. Augustine, FL) HEY PEPSI if only pikup lines that apply to my category R an insult how could I NOT be offended?!? PULL APP! http://bit.ly/226L5I #pepsifail 12 Oct 2009 from web

RachelYeakley (Kansas City, MO) There’s no IF. It WAS in bad taste. RT @mashable: Pepsi and AMP: We Apologize If Our App Was In Bad Taste – http://bit.ly/oCYam #pepsifail 12 Oct 2009 from TweetDeck

CherylMorgan (Somerset) Oh look, more people who think that being offensive is “funny”: http://is.gd/4fZkD #pepsifail 12 Oct 2009 from Seesmic

julietokeefe (Terminal City)I wish I drank Pepsi so that I could declare my intention to never do so again. #pepsifail 12 Oct 2009 from web

kathrynkosak (Winston Salem, NC) #pepsifail – and how to misuse social media = who the hell greenlighted this one?….via @adamostrow http://bit.ly/1w1TEp 12 Oct 2009 from TweetDeck

Some Twitterers have found the app quite humorous.

h269 (England) So funny. Coke should do a girls’ version >:) RT @mashable Alienate Your Female Customers? Pepsi Has An App For That http://bit.ly/238Vp1 12 Oct 2009 from web

Casieg (Boston, MA) I don’t know how I missed the Pepsi/AMP app controversy but I think that is hilarious! Boys should use that http://bit.ly/N00sK 12 Oct 2009 from TweetDeck

ManInstitute (Vancouver, BC)Some people need to grow a sense of humor. This is ridiculous. I’m pissed that nobody created the app sooner #pepsifail 12 Oct 2009 from web

digitalfemme (Frankfurt, Germany) @cheeky_geeky @mashable I’m very comfortable w/ my “digitalfemmeness”. I think Pepsi’s BEFORE YOU SCORE app is brilliant! Funny! Cute. 12 Oct 2009 from TweetDeck

After much controversy and use of the #Pepsifail hashtag by many Twitter users, Pepsi has apologized if some find the app in bad taste, even using the hashtag themselves.

AMPwhatsnext Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. #pepsifail 12 Oct 2009 from web