In an attempt to bring every citizen of the world into the climate change debate that will happen in Copenhagen on December 7 of this year, the International Advertising Association has launched ‘Hopenhagen.’

Although the concept was developed by Ogilvy and Mather as far back as June, it is just picking up steam on Twitter as the day of the convention draws nearer. Citizens can sign the Hopenhagen petition and share what gives them hope.

Some are doing this on Twitter as well, and others are spreading the word:

1. 
   NatFace (Sydney, Australia) Hats off to all involved in this! @campaignbrief: Advertising world joins to create ‘Hopenhagen’ http://bit.ly/12b7xR 13 Oct 2009 from Echofon
2. 
   nickberger (Boulder, CO) I just signed a UN Climate petition for the Dec. 7 meeting in Copenhagen http://hopenhagen.org 13 Oct 2009 from web
3. 
   almeyda64 (Campeche, Mexico) Become a citizen of Hopenhagen. Sign the UN Climate Petition and tell the world what gives you hope http://bit.ly/JSL4H 13 Oct 2009 from TweetDeck
4. 
   murphy_s (Australia) Advertising world creates ‘Hopenhagen’ http://bit.ly/x2YMF 13 Oct 2009 from web
5. 
   LopaBrunjes (Bay Area, CA) Let’s turn Copenhagen into Hopenhagen. Sign the UN #Climate Petition and make change happen @ http://hopenhagen.org #biochar 14 Oct 2009 from web

The campaign has its own Twitter profile, so Tweeters can follow @Hopenhagen:

1. 
   hopenhagen (location undisclosed) @treehugger: Thanks for sending some hope our way this week! http://bit.ly/4c1oeV 10 Oct 2009 from TweetDeck

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