MTV Inks Deal with Twitter and Facebook | Breaking Tweets Entertainment

MTV Inks Deal with Twitter and Facebook

Posted by Lindsey McElroy on 6/01/09 • Categorized as Celebrities, Television

A new MTV daily talk show, “It’s On With Alexa Chung,” could be on course to change the landscape of live television forever.

According to CNET, MTV has teamed up with Twitter and Facebook  to bring together social media and live television in an unprecedented way.

The show, starring British model-turned-TV-host Alexa Chung, is taking over the time slot once held by “Total Request Live,” a.k.a “TRL,” and will include everything from “on-screen ‘tweets,’ content sourced from Facebook profiles and fan pages, audience contribution from polls to remixed YouTube videos and round-the-clock updates from Chung’s own Twitter account,” CNET reports.

According to Dave Sirulnick, executive vice president of news and broadcast at MTV, this convergence is nothing new for their targeted teen audience.  “This is just what they’ve grown up with,” he said. “It’s the way they experience the world, you know–it would be odd for us to mount this project, put this up on the air, and not have that happen.”

So far Twitterers are not showing much enthusiasm:

  1. Arthur G
    BrandPoliceNYC “It’s On with Alexa Chung” — bad title to what promises to be a bad show.
  2. DebaucherousOutsider
    RockSkull More Twitter TV: MTV Launching Social Media Heavy Show – http://bit.ly/j1EcV – heh sorry but im not a big fan of this “twitter tv”
  3. Alexandra
    Anya__ Alexa Chung has her own show on MTV now?! WWWHHHYYYYY????? that channel keeps getting more and more crap by the day! Seriously.
  4. Ximeng Tian
    weepaw Am rather excited for Alexa Chung’s new show on MTV although I feel like most Americans won’t understand the humor and it’ll end up a flop.

“It’s On With Alexa Chung” premieres at noon June 15on MTV.

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  • Carla
    This may end up messing up the whole twitter system where ppl follow folks they like, not ppl that it's broadcasted they "should" like... seems like a big mistake!
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