According to Reuters, the Dutch billionaire producer behind the successful global “Big Brother” format has purchased Bunim/Murray Productions company, which started the MTV “Real World” franchise.

Sources say the deal, which consisted of John de Mol’s Talpa Media acquiring Bunim/Murray, could cost between 50 to 70 million dollars.

News of the buy spread through the Twitterverse:

1. 
   buzzzhollywood Talpa Media moves in on Bunim/Murray http://is.gd/1BIiK – Buzz Hollywood #fb
2. 
   AvidL2 Re: Bunim Murray in LA being sold? – … Hmmm….. Im pretty sure that Project Runway was with Magci http://tinyurl.com/nnfd2t
3. 
   nickdemartino Reality TV pioneers (and AFI DCL participant way back when) Bunim-Murray Productions to be acquired by John DeMol http://tinyurl.com/l8or54
4. 
   affiliatwit John de Mol’s Talpa Media buys Bunim-Murray for $50-70 million + … http://bit.ly/155nom

While the sticker price seems steep, some argue it’s a steal. de Mol will now own Bunim/Murray shows like “Keeping Up With the Kardashians” on E! and Lifetime’s new additions of “Project Runway” and “Models on the Runway.”

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