According to the Financial Times, Apple is working with the four largest record labels to stimulate digital sales of albums, giving music fans access to new interactive booklets, sleeve notes and other features with music downloads.

The project, reportedly called “Project Cocktail,” aims to change consumer buying trends on iTunes.

Reaction on Twitter was mixed:

1. 
   ClassyMarshall Apple to team with 4 major record labels on project codenamed “Cocktail”! Very cool idea: http://ping.fm/LUHqv
2. 
   maripops RT @PasteMagazine Apple, Record Labels Team Up to Boost Album Sales http://tr.im/ufXG <But isn’t that the best part of iTunes,buying singles
3. 
   jeremycowart This is GREAT news for music photographers: RT @PasteMagazine: Apple, Record Labels Team Up to Boost Album Sales http://tr.im/ufXG #togs

1. 
   b1kini :: so is Apple’s music project codenamed ‘Cocktail’ going to make sharing legal? http://bit.ly/Bohhj in #pop & #music
2. 
   bfrave If anyone can bring it back, that would be Apple and iTunes. They call it Project Cocktail.
3. 
   Gary_Wheelhouse Apple working on Cocktail with big record labels, who describe the project as “revolutionary”.Tablet By Holidays, http://bit.ly/TsMBI
4. 
   alexrobert Project “Cocktail” seems interesting. http://tinyurl.com/mtpkzj

1. 
   cocktailgeek “Cocktail”, Apple’s new multimedia project, has nothing to do with drinks. Boo. http://bit.ly/Kfc8k
2. 
   slowdive Apple’s “cocktail” project to redefine the album is almost more interesting than the upcoming tablet: http://bit.ly/3397Ky
3. 
   hitmewithtechno @epicenterblog post.. Apple’s Project Cocktail, its going to have to be bad ass if they wanna bring back album artwork http://bit.ly/4ArvqC 27 Jul 2009 from TweetDeck
4. 
   b1kini :: so is Apple’s music project codenamed ‘Cocktail’ going to make sharing legal? http://bit.ly/Bohhj in #pop & #music

1. 
   bikashm Too little too late? Apple mixing up a new project to stimulate album sales codenamed Cocktail: http://tinyurl.com/mu2pca
2. 
   wikimurph Intrigued by Apple’s project “cocktail” for iTunes. Attempting to bring back the album — cover art, liner notes and all.
3. 
   Pedrofernando94 Cocktail project is a cool project ansius for sptember there will be great changes and news.
4. 
   gippopippo Apple working with EMI, Sony Music,Warner Music,Vivendi’s Universal Music Group on the project “Cocktail”to increase digital sales of albums

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