NBC is launching a culinary competition from “Top Chef” producers Magical Elves, according to The Hollywood Reporter.

The show, which will be called “United Plates of America,” promises to be unprecedented as it will not only test the competitors’ cooking, but also their ability to market a restaurant concept and manage a staff.  Their efforts must impress a panel of investors from both the business and cooking industries.

The winner will receive a restaurant chain that opens in four locations throughout the U.S. on the night of the show’s finale.  The show’s panelists and premiere date have not been announced.

Tweeps are rejoicing at the news of a new cooking competition:

1. 
   jessicalundberg Very interesting idea RT @AnnikaStensson: Restaurant chain is grand prize in NBC’s new “United Plates of America” show: http://bit.ly/1rcj25
2. 
   cwolpe top chef fans rejoice, they’re making an entire series out of “restaurant wars”- NBC orders ‘United Plates of America
3. 
   FrenchTwistDC Watch out @BravoTopChef, new NBC reality series “United Plates of America” cooks up serious competition http://bit.ly/7Ue2aR
4. 
   Imageglow Love the name of the new show “United Plates of America” http://bit.ly/91jnEm
5. 
   srplunkett RT @TwitRestaurants: Restaurnt reality TV “United Plates of America” – http://tinyurl.com/yefup6h Winner gets 4 restaurants!. sign me up?
6. 
   yourtable Thinking about auditioning for United Plates of America, the new reality show with a 4-store rest. chain as grand prize.
7. 
   FortSmithEats Interesting RT @ZagatBuzz NBC’s newest cooking show, United Plates of America, will give away a four-restaurant chain http://bit.ly/fcUkB

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