New 24-Hour Cooking Channel Launching In Spring
Lovers of the Food Network have something extra to look forward to this spring. According to the New York Times, Scripps–the same company that owns the Food Network–will debut a new 24-hour cooking channel, appropriately titled the Cooking Channel. This will replace the Fine Living Network, which has suffered from low ratings.
Food Network stars such as Bobby Flay, Emeril Lagasse and Rachael Ray will host shows on the new channel, which launches on Memorial Day. The channel plans to build upon the Food Network, creating shows covering a variety of topics, including brunch, food history, and low-calorie eating, among others. Scripps said their goal is to “grow the combined audience for these channels.”
The Twitterverse seems intrigued by the Cooking Channel, with many comparing it to the Food Network:
nyike Food is not enough. Scripps adds cooking channel w Bobby, Emeril, Rachel headlining. Hope cablevision carries it http://bit.ly/d3RGfp savoryexposure So The Cooking Channel aka Food Network 2 is launching with headliners Rachel Ray’s Week in a Day and Bobby Flay’s Brunch? Really? JudithBishop Can’t wait to see B Flay’s mug on a new cooking channel.”We listened to the audience~They just wanted more”.That’s how we get into trouble. LouHoffman I thought ESPN was crazy to start ESPN2 so won’t weigh in on Food Channel spawning Cooking Channel http://nyti.ms/ca1cYI #media #tv shreddel From the NYTs: Here comes the Cooking Channel http://nyti.ms/9zmLRB how did I miss this yesterday, what about the eating channel? sham0020 Just in case the Food Network wasn’t covering it for you, according to @NYT starting this summer the Cooking Channel: http://nyti.ms/9qmGvc nicktheandersen Not really sure how I feel about “The Cooking Channel” : http://www.nytimes.com/2010/02/19/business/media/19adco.html Necessary? Not sure. cougrr Woo! RT @NDornsife: YES! They’re making a “cooking” channel, Food Network 2. Reality shows will be on FN, cooking shows on Cooking Channel. singleguycooks Food Network spinning off Cooking Channel in May. So probably means even fewer cooking demo shows on FN.
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