After receiving the BET Lifetime Achievement Award this past Sunday, Prince has set his sights on promoting his new album “20Ten” in the UK, Belgium, and Germany by giving the album away for free, reports CNN.

This deal will be exclusive to those three countries in Europe as free copies will be given away when citizens buy The Daily Record (Scotland) or The Daily Mail (UK) on July 10. Copies of the album will be packaged with Germany’s Rolling Stone and Belgium’s newspaper, Het Nieuwblad, on the 22nd.

While most people would say that this is a bad idea, Prince has already done this before in the UK, with his last album “Planet Earth” being given away with the purchase of the Daily Mail. That incident didn’t sit well with music retailers given that “Planet Earth” is still not available for sale in the UK. Prince also gave free copies of another album, “Musicology,” in 2004 with the purchase of a concert ticket for his tour.

Let’s see what the Twitterverse thinks of Prince’s giveaway.

1. 
   rightbrainjane Ya’ll know how I feel about the man. This rawks. RT @THR: RT @THR_Music Prince to release ‘20Ten’ free in Europe. http://bit.ly/aSDisN
2. 
   mrmdbates WoW why not here RT:BMS: FREE PRINCE: Our boy PRINCE dropping a NEW CD 2.5mill CD’s called 20TEN will be Ncluded n 7/10 newspapers n EUROPE.
3. 
   joe1015 new Prince LP ‘20Ten’ being given away in Europe. No US date yet (prob won’t be hard to DL online, though) http://bit.ly/aRcDzW #fb
4. 
   DarlagotThunder Prince is releasing his new album 20Ten in Europe fore free?? ummm can I get a copy
5. 
   Sarita_72 Prince is releasing a new album — but only in Europe! He will be releasing a new album entitled 20Ten on July 10 featuring 10 tracks.

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